Studio Function

Juno College of Technology

Formerly named HackerYou, Juno College has been at the forefront of tech education in Toronto since 2012. The team behind this incredible learning community has helped thousands of students transition to careers in tech and continues to expand their offering.

Juno required assistance with a comprehensive rebranding process. New identity design material needed to reflect the broader ambitions of the organization while also maintaining a deep connection with the college’s extended network of alumni and hiring partners.

Young woman in Juno College branded sweatshirt learning at the Toronto campus

Photo via junocollege.com

Young woman in Juno College branded sweatshirt learning at the Toronto campus

Photo via junocollege.com

Logo design rebranded from HackerYou to Juno College of Technology by Studio Function
Logo design rebranded from HackerYou to Juno College of Technology by Studio Function

Juno’s website is an essential marketing platform and primary brand touchpoint for prospective students and job seekers. A range of distinct templates were designed to reflect the college’s unique position in the landscape.

Our studio always strives to blend message clarity with visual interest to generate memorable and effective communications. The Juno website is an excellent example of how branding and web design can exceed expectations and engage viewers in a thoughtful and positive way.

http://junocollege.com

Embroidered patches swag design for Juno Web Development Bootcamp (visual identity exploration)
Embroidered patches swag design for Juno Web Development Bootcamp (visual identity exploration)
Print design templates for Juno College’s Student Outcomes Report featuring redesigned visual identity

“Studio Function has had an outsized impact on my life as an entrepreneur. We partnered early in the development of the HackerYou brand, which helped set the stage for HackerYou’s early success. When it came time to change our name and evolve the brand, Vivian and Frank were able to guide us through what is always a challenging period of identity transformation.

They really “got” what I am doing with Juno, and thanks to their incredible design expertise, they translated it perfectly into designs tailored to my vision and our community. I hear regularly from students and alumni that Juno’s brand & design aesthetic is something that drew them to Juno, and I have Viv and Frank to thank for helping me and Juno express ourselves through design.”

Portrait of Heather Payne, Founder and CEO of Juno College (formerly HackerYou)

Heather Payne
CEO & Founder
Juno College

Group of young, diverse Juno students learning in a classroom at the Toronto campus

Photo via junocollege.com

Responsive web design for Juno College (junocollege.com) showing new logo design and visual identity by Studio Function
Responsive web design for Juno College (junocollege.com) showing new logo design and visual identity by Studio Function
Social media template design for Juno featuring new logo design and branding (formerly HackerYou)
Social media template design for Juno featuring new logo design and branding (formerly HackerYou)

Dynamic colour combinations were intentionally curated for Juno’s brand palette. This colour strategy reflects the college’s diverse community fabric and culture of inclusivity, which is a key point of differentiation compared to other bootcamp programs. Authentic photos of real people and bright spaces also help the visual language naturally communicate with genuine warmth and approachability.

Printed spreads of the new visual identity and brand standards guide for Juno College (formerly HackerYou)
Pages from the brand standards guide for Juno featuring logo design, brand colours, typography, and general art direction overview
Pages from the brand standards guide for Juno featuring logo design, brand colours, typography, and general art direction overview
Swag design for branded Juno College tote bags featuring new logo design redesign by Studio Function